Lowongan Kerja : Senior Product Marketing Manager
Perusahaan : WeNetwork
Deskripsi Pekerjaan : Description :
- Prior experience in Fintech OR Startups will be preferred
About the company:
Our client is a digital financial services group that focuses on enabling financial access for the underserved population in SouthEast Asia.
- Expand the company’s new strategic collaboration with outside parties through comprehensive marketing initiatives.
- Manage the whole user-facing campaign, including the user’s profile and insights, creative and social media strategy, GTM plan and strategy, and the effect analysis of the campaign on the user’s need for financial services (i.e. saving, money transfer, payment, lending).
- Evaluate, track, improve and optimize adoption rate throughout the user funnel from awareness to conversion.
- Responsible for managing the overall project marketing budget
- Work with the research team in designing, gathering, & synthesizing user insights toward feature/product/brand.
- Optimize feature adoption & retention by improving user experience together with the Product Manager, UX team, Growth Lead, BI, Consumer Risk, & Research.
- Actively collaborate across functions & streams (Business Intelligence, CRM, Performance Marketing, Social Media, Brand, Creative & Content, Growth, Risk,etc) on campaign end-to-end planning, briefing, execution, campaign monitoring, analysis, and reporting.
- Identify the most suitable marketing media channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media.
- Work closely with the Growth Lead to develop and carry out adoption and retention trial strategies.
- 5-8 years experience in marketing strategy or related field, preferably from a fintech background
- Possess a solid analytical skills, comfortable with data processing
- Solid experience in marketing and media channel
- Proven experience on go-to-market strategy creation and implementation and branding campaigns.
- Prior experience in a marketing program focusing in the acquisition is preferred.
- Solid communication skills in both English and Bahasa (written and verbal)
Call for Action:
If you have the relevant experience and are keen on an exciting new challenge, please apply directly or contact [email protected] for more information.
Perkiraan Gaji :
Lokasi : Jakarta
Tanggal : Fri, 01 Jul 2022 04:09:28 GMT